Priceline Bairnesdale

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The Client

Priceline Pharmacy is one of Australia’s most recognised health and beauty retailers, with over 470 stores nationwide. Priceline combines traditional pharmacy services with an extensive range of skincare, cosmetics, vitamins, and wellness products.

With a strong emphasis on customer care, value, and accessibility, Priceline has built a loyal customer base through its focus on personalised health advice. Their stores are designed to deliver a welcoming, easy-to-navigate experience that blends clinical expertise with approachable retail.

Project

Whytehall was engaged to deliver the full interior fitout for Priceline’s new Bairnsdale store, continuing our strong partnership with one of Australia’s most trusted pharmacy and retail brands.

This project involved the complete transformation of a retail tenancy into a fully operational Priceline Pharmacy, including dispensary, consult room, retail shelving, beauty bays, and point-of-sale counters. From early planning to final handover, our team managed the build with precision—balancing the technical requirements of a working pharmacy with the clean, customer-focused design Priceline is known for.

Whytehall’s ongoing relationship with Priceline spans multiple locations across Australia. Our teams understand the brand’s expectations, store layout standards, and the importance of delivering consistent, on-brand outcomes across regional and metro sites.

The Bairnsdale store opened on schedule and to spec, ready to serve the local community with a fresh, welcoming space that reflects Priceline’s high standards in both healthcare and retail.

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